Our Brands

Looking for a specific brand that aligns with your story? Check out our house brands and find your match.

Trendhim has grown from a men’s accessory reseller to an international e-commerce juggernaut with over 6,000 unique products under 13 house brands. Each piece is carefully designed in Denmark and is crafted to tell a different story.

WAYKINS

Waykins is carefree, always on the go and always ready for an adventure.
We can’t send you to the beach, but our accessories can ignite your memories and remind you to stay adventurous.

FAWLER

Fawler is for the man who understands the importance of investing in quality and the longevity that comes from craftsmanship. He owns his choices and takes pride in staying authentic to his values and ideals.

BOHEMIAN REVOLT

Bohemian Revolt lets you be you... even when you have to suit up. Never be boring!

MOODY MASON

Moody Mason is a jewellery brand for real men – the commander and the guy who loves getting his hands dirty, the troublemaker and the good dad who did crazy things when he was younger and isn’t quite ready to give that up for the suburbs. Moody Mason isn’t just one thing. Why should you be?

LAZY BEAR

Lazy Bear is for the urban explorer. The one who looks at a concrete jungle and only sees the jungle. Life is meant to be lived – pack for it.

SALT & HIDE

Salt & Hide understands that there’s a new destination around every corner and that we see the world differently with each step. Our appreciation for natural materials extends beyond the colouring, textures and sensations… it reminds us of a place that we haven’t seen yet, a journey not yet walked and ignites our passion to get there.

SIDEGREN

Sidegren represents contemporary Scandinavian design and lifestyle. Each carefully thought-out piece must have a purpose beyond its minimal aesthetic and, in true Danish style, blend seamlessly with functionality.

LUCLEON

Not every situation requires a roaring statement to gain attention. Lucleon is for the man who understands how to make an impact without needing to demand attention. It’s his quiet confidence and strength that makes him a lion – not his roar.

New Collections

A Watch Built for Adventure

The Ryka is built to last. Built to keep up with you on your adventures. It's gorgeous by accident.

Jewellery so hot it's melting

Surgical-grade stainless steel jewellery inspired by the beauty of melting wax.

Live fast

Watches inspired by racing. It's only dangerous if you don't know what you're doing.

A watch for all your adventures

Lightweight and reliable. Comfortable while on the move. The Scout is made to explore.

Sunglasses Styles of 2022

50+ new styles. A pair for every man. 'Cause squinting gives you wrinkles. Shades don't.

A unique dial on each watch

Natural mother-of-pearl gives each dial a distinct pattern, making your watch one-of-a-kind.

Remember death Memento Mori

Nothing encourages us to live in the moment better than a reminder of life's inevitable end.

The Best Got Better

Our most popular watch just got a bit of a facelift based on customer feedback. We proudly present the Dante II.

Genuine Sheep Leather Driving Gloves

Driving gloves improve your grip and give you better control. These are touchscreen compatible.

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New Articles

Trending Accessories for Men This Year

We take a look at the latest trends in men's accessories.

What your fingers mean

There's a jungle of info out there on what fingers you should wear rings on. Here's a guide.

What are Automatic Mechanical Watches

Everything you need to know about one of man's most important inventions in one place.

How We Designed the Ryka Watch

We designed the Ryka to be strong and practical. It's handsome by accident.

How We Designed the Memento Mori Collection

We designed the Memento Mori as a statement piece - a reminder to live life to the fullest. More designs now join the ba...

How We Designed the Dante Collection

Perfection is incremental. Learn about what inspired the Dante Collection and get a peek at its upcoming improvements.

The Ultimate Guide to Accessories for Men

Your one-stop-shop for information about men's accessories of all kinds. Well... most kinds.

Engagement Rings for Men - Your Ultimate Guide

From the why to the how to the what kind, learn everything you need to know about engagement rings for men.

Layering Necklaces - The Ultimate Guide for Men

Wearing multiple necklaces in layers is a style superpower. Learn about subtlety and how to avoid overdoing it.

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