Reserve Your Free Straps

Sign up for free below to reserve 2 extra free straps (£50 value) with any Alton watch and be notified the second Alton is live. Limited to people who sign up before launch.

Pick Your Colour

A total of 16 styles will go live on the 25th of June. All styles will be available in a limited quantity. The styles will be a combination of 5 different cases & 7 different straps. Each watch will be delivered in a beautiful Lucleon watch box, perfect for safe keeping.

Designed in Denmark

Ever jumped in a pool on a dare? Ever gone for a walk heading nowhere? Ever stopped and appreciated a seemingly normal moment one day, and gone kitesurfing the next? Our goal was to create something that would be as loyal as your best friend. Something that supports your choices and life. Something built to allow you, to be your own.

Because a watch isn’t supposed to be a once-a-week thing, but an everyday carry, it was important to us that the Alton collection had a rugged feel while still looking good with a blazer. Which really turned into a design that finds harmony between opposites. Brushed & polished steel. Features & simplicity. Gray neutrals & Gold tones.

Surgical Grade Stainless Steel

All metal parts of the watch are surgical grade 316L stainless steel. It’s ultra resistant to corrosion, salt water, sweat and every day wear and tear.

10 ATM Water Resistant

The 10 ATM classification means each timepiece is tested and able to withstand 10 times the normal atmospheric pressure at sea level. Ensuring it can handle anything from showering after a workout or snorkling on a holiday.

Genuine Leather Straps

Made from top grain leather, the straps are breathable and solid. As with all genuine leather, it’ll slowly adapt and shape itself to its surroundings. In the same way the straps will slowly adapt to your wrist. Every day getting softer and more comfortable than the day before.

Switch Straps In Seconds

Because every day is different, the leather straps in the Alton collection all have a quick release feature. So switching between colours takes literally seconds.

Reserve Your Free Straps

Sign up for free below to reserve 2 extra free straps (£50 value) with any Alton watch and be notified the second Alton is live. Limited to people who sign up before launch.